Poll/Survey Results Of Decorative Arts Trends For 2024
Preface
The following survey was conducted from January 2024 to December 2024 by the research staff at the Asheford Institute. The survey consisted of a sampling of over 2,659 current students and past graduates that are actively employed or working within the antiques, collectibles and vintage marketplaces within the United States and Canada (both urban and rural areas). All those who participated in the survey operate their own antiques and vintage, or estate sale/appraisal businesses (including online concerns), and are listed as “proprietors” in the survey.
Survey Mission Statement
The focus of the survey was directed towards interest in current market trends within the antiques, vintage and collectibles community, based on sales and requests for particular items/genre/periods from customers and clients. The survey was informal in nature, and therefore did not employ any standardized or measurable scientific practices or criteria in obtaining results. Survey results were categorized by the age groups of the "proprietors," indicating item/genre/period specific preferences most popular to each of these groupings.
The item/genre/period listings, and their relative popularity with consumers, were represented by a potential numerical scale of 1 to 10 - with 1 being the most popular - and 10 being the least popular.
(*Note: While the survey did not include specific geographic comparables, the terms North East (NE), South East (SE), North West (NW), and South West (SW), were used where applicable to indicate particularly strong interest in item/genre/periods. Listings without these abbreviated notations indicate positive interest in 'all' geographic locations).
The following survey was conducted from January 2024 to December 2024 by the research staff at the Asheford Institute. The survey consisted of a sampling of over 2,659 current students and past graduates that are actively employed or working within the antiques, collectibles and vintage marketplaces within the United States and Canada (both urban and rural areas). All those who participated in the survey operate their own antiques and vintage, or estate sale/appraisal businesses (including online concerns), and are listed as “proprietors” in the survey.
Survey Mission Statement
The focus of the survey was directed towards interest in current market trends within the antiques, vintage and collectibles community, based on sales and requests for particular items/genre/periods from customers and clients. The survey was informal in nature, and therefore did not employ any standardized or measurable scientific practices or criteria in obtaining results. Survey results were categorized by the age groups of the "proprietors," indicating item/genre/period specific preferences most popular to each of these groupings.
The item/genre/period listings, and their relative popularity with consumers, were represented by a potential numerical scale of 1 to 10 - with 1 being the most popular - and 10 being the least popular.
(*Note: While the survey did not include specific geographic comparables, the terms North East (NE), South East (SE), North West (NW), and South West (SW), were used where applicable to indicate particularly strong interest in item/genre/periods. Listings without these abbreviated notations indicate positive interest in 'all' geographic locations).
A Message From Our Lead Researcher...
The results are in for the school's annual 2024 survey of top antique and vintage trends, and this year's findings offered some notable shifts. A return to more traditional stylings emerged as a positive factor for many dealers as consumers continued last year’s trend of once again moving increasingly toward readily available and affordable antique and vintage items as a means of offsetting high cost of living increases and rising interest rates. The bias away from strictly "modern" aesthetics also continued, with some old favourites like folk art and wicker furniture (especially Victorian) making strong strides in almost every age and collectable category. Sitting on the survey’s cusp for the last two years, Art Nouveau finally made its breakthrough as it surged up the charts with younger and middle-aged buyers alike. Down, but not out, Mid-Century Modern still managed some impressive results, though less so with each passing year as evolving tastes have begun to reshape the market. For a comprehensive overview of how various antique and vintage categories performed in the 2024 decorative arts landscape, you’ll find all the results below.
2024 Poll/Survey Results
Japanese Antiques Make The Grade
(Note: *Victorian – this term is NOT inclusive of Art Deco, Art Nouveau, and Mission style in this survey)
Antique & Vintage Business Proprietors: Age Grouping: 20 - 40
1. Art Nouveau - Always the bridesmaid, never the bride, may best sum up Art Nouveau’s position on previous polls - but no more - as it would appear that the sinuous lines and organic forms from this turn of the twentieth century style have finally managed to cross the threshold into top-tier popularity rankings amongst younger buyers, making it a number-one seller for dealers from this category. Its aesthetic connection to the later Art Deco movement, with a shared emphasis on stylized design, resonates with contemporary tastes, with dealers noting that its semi-modernistic appeal tends to bridge the gap between classic and contemporary styles, drawing in a younger audience that isn’t quite ready to give up modernism just yet. Many dealers indicate that demand is particularly high for Nouveau lighting, with its flowing metalwork and delicate glass shades, along with jewelry featuring nature-inspired motifs like flowers, insects, and flowing hair. Decorative objects such as vases, mirrors, and small sculptures are also commanding strong prices. (NE) (NW) (SE) (SW)
2. Art Deco - Trialing the leader-board by only the slimmest of margins this year, the influence of Art Deco as a symbol of mass-market modernism persists, maintaining its strong performance in sales figures throughout this dealer category. However, the enduring question for many dealers has always been whether or not the style could surpass Mid-Century Modern's established dominance over the last ten years, and if so, would it have the staying power to be worth loading up on inventory? Well, according to most dealers who participated in this year’s survey, the answer has been a resounding yes, with many claiming that AD numbers have now risen significantly above MCM’s in virtually every category. Dealers across the board reported strong sales for a wide range of items, from smaller pieces like clocks, jewelry, lighting, and decorative objects to larger furniture items such as case goods and chairs. Sourcing remains a challenge, with acquisitions from estate and garage sales providing a less than predictable supply chain. (NE) (NW) (SW) (SE)
3. Mid-Century Modern - MCM continues to be a significant player in the vintage market, despite some see-sawing sales figures. Dealers report that while the buyer-base may have shifted from a broader, trend-driven demographic to a more focused, geographically diverse niche, overall interest in nearly all aspects of the style remains strong. Although reproductions are prevalent, dealers confirm that pieces by recognized designers still command premium prices. Heavy metal pieces from Paul Evans, to industrially inspired metal-and-leather seating examples from Poul Kjoerholm and his ‘updated’ modern Danish style from the 1960s continue to flourish. MCM barware also remains a standout category, with many dealers reporting consistently high sales figures in recent years, as blown table and stemware from Bartlett-Collins, and silk-screened cocktail glasses from the Cera Glass Company continue to generate substantial profits for those clever enough to have seen the nascent writing on the wall. As with many popular collecting areas, dealers indicate that securing high-quality and authentic inventory can be a daunting task. (NE) (NW) (SW) (SE)
Antique & Vintage Business Proprietors: Age Grouping: 20 - 40
1. Art Nouveau - Always the bridesmaid, never the bride, may best sum up Art Nouveau’s position on previous polls - but no more - as it would appear that the sinuous lines and organic forms from this turn of the twentieth century style have finally managed to cross the threshold into top-tier popularity rankings amongst younger buyers, making it a number-one seller for dealers from this category. Its aesthetic connection to the later Art Deco movement, with a shared emphasis on stylized design, resonates with contemporary tastes, with dealers noting that its semi-modernistic appeal tends to bridge the gap between classic and contemporary styles, drawing in a younger audience that isn’t quite ready to give up modernism just yet. Many dealers indicate that demand is particularly high for Nouveau lighting, with its flowing metalwork and delicate glass shades, along with jewelry featuring nature-inspired motifs like flowers, insects, and flowing hair. Decorative objects such as vases, mirrors, and small sculptures are also commanding strong prices. (NE) (NW) (SE) (SW)
2. Art Deco - Trialing the leader-board by only the slimmest of margins this year, the influence of Art Deco as a symbol of mass-market modernism persists, maintaining its strong performance in sales figures throughout this dealer category. However, the enduring question for many dealers has always been whether or not the style could surpass Mid-Century Modern's established dominance over the last ten years, and if so, would it have the staying power to be worth loading up on inventory? Well, according to most dealers who participated in this year’s survey, the answer has been a resounding yes, with many claiming that AD numbers have now risen significantly above MCM’s in virtually every category. Dealers across the board reported strong sales for a wide range of items, from smaller pieces like clocks, jewelry, lighting, and decorative objects to larger furniture items such as case goods and chairs. Sourcing remains a challenge, with acquisitions from estate and garage sales providing a less than predictable supply chain. (NE) (NW) (SW) (SE)
3. Mid-Century Modern - MCM continues to be a significant player in the vintage market, despite some see-sawing sales figures. Dealers report that while the buyer-base may have shifted from a broader, trend-driven demographic to a more focused, geographically diverse niche, overall interest in nearly all aspects of the style remains strong. Although reproductions are prevalent, dealers confirm that pieces by recognized designers still command premium prices. Heavy metal pieces from Paul Evans, to industrially inspired metal-and-leather seating examples from Poul Kjoerholm and his ‘updated’ modern Danish style from the 1960s continue to flourish. MCM barware also remains a standout category, with many dealers reporting consistently high sales figures in recent years, as blown table and stemware from Bartlett-Collins, and silk-screened cocktail glasses from the Cera Glass Company continue to generate substantial profits for those clever enough to have seen the nascent writing on the wall. As with many popular collecting areas, dealers indicate that securing high-quality and authentic inventory can be a daunting task. (NE) (NW) (SW) (SE)
4. Space Collectibles - Up one notch from last year, this is a category that most dealers believe tends to fly under the radar with your average collector. However, for those in the ‘know,’ it’s a category that seems to show price increases rising almost in lockstep with the arrival of SpaceX and its iconoclastic founder Elon Musk. Groundbreaking Starship test launches, and a record-setting number of Falcon 9 liftoffs have kept this niche market front-and-center in the media with both collectors and dealers alike. Additional Star Wars series such as The Skeleton Crew, Andor, and shows like For All Mankind, continue to draw in new audiences and collectors to the market. Popular items range from SpaceX and Artemis Moon Mission pins, astronaut autographs, buttons, patches and posters, to nostalgic examples of old Apollo and Space Shuttle models. (NE) (NW) (SE) (SW)
5. Victorian Furniture - Also rising one position from last year (along with consecutive rises in '21 and '22), means that it’s now become increasingly difficult to ignore the steady move-up for almost 'all things' Victorian. Mired in the collectable doldrums for what seemed like an eternity, dealers are finally reporting solid sales numbers related to this field of collecting. Early, Mid, and Late periods, are experiencing a surprising resurgence in popularity. After being largely absent from many dealers' sales records over the past decade or so, the Victorian style has suddenly begun to gain significant traction with not only Millennial's but also with eco-conscious Gen Z’ers. Practical pieces such as chests of drawers, tables, desks, benches, and upholstered chairs have been particularly popular, though dealers have also observed growing sales of smaller decorative items as well, such as wrought iron mirrors, candlesticks, and lamps, to inkwells, pewter, and even some silver-plate pieces. Streaming series such as the Gilded Age, Bridgerton, and a host of other Victorian inspired shows continue to help ramp up interest in the era. As would be expected, supply is plentiful. (NE) (NW) (SE)
5. Victorian Furniture - Also rising one position from last year (along with consecutive rises in '21 and '22), means that it’s now become increasingly difficult to ignore the steady move-up for almost 'all things' Victorian. Mired in the collectable doldrums for what seemed like an eternity, dealers are finally reporting solid sales numbers related to this field of collecting. Early, Mid, and Late periods, are experiencing a surprising resurgence in popularity. After being largely absent from many dealers' sales records over the past decade or so, the Victorian style has suddenly begun to gain significant traction with not only Millennial's but also with eco-conscious Gen Z’ers. Practical pieces such as chests of drawers, tables, desks, benches, and upholstered chairs have been particularly popular, though dealers have also observed growing sales of smaller decorative items as well, such as wrought iron mirrors, candlesticks, and lamps, to inkwells, pewter, and even some silver-plate pieces. Streaming series such as the Gilded Age, Bridgerton, and a host of other Victorian inspired shows continue to help ramp up interest in the era. As would be expected, supply is plentiful. (NE) (NW) (SE)
Surrealism Returns To Favor
6. Textiles - The fervent demand for vintage items, particularly textiles, shows no signs of abating. Strong sales trends from previous years continue to accelerate, with dealers noting a growing number of vendors both online and off entering the marketplace. With low initial capital outlay and negligible operating space requirements for many concerns, dealers say they’re seeing substantial profits from the get-go. However, while five years ago there may have been one or two vendors in the neighbourhood, dealers of bricks-and-mortar businesses claim that competition has now increased dramatically, making acquiring quality merchandise somewhat more difficult. Consistently popular themes include items from name-brand designers, early fashion jeans from the 1970’s (think Jordache, Gloria Vanderbilt), branded jeans like early Levi's, designer 60s handbags from Dior and Fendi, along with sneakers from Adidas, Nike and niche brands like Stan Smith. (NE) (NW) (SE) (SW)
7. Surrealist Paintings - Making its first appearance on the school’s survey, this is a category that’s apparently been building steam with specialised art dealers for a number of years. While surrealist paintings first became popular in the early 1920s, there’s been a bit of a lag when it comes to this art-forms contemporary comeback. However, recently the movement, which depicts the difference between dreams and reality in exceptionally painted photographic precision has suddenly returned to favour with many collectors. Paintings by lesser known mid-twentieth century artists such as Belgium’s Fenand Carette, and American Philip Krevoruck, are now reaching into the thousands of dollars, as dealers say these types of vintage paintings are likely reaching new highs of popularity with younger buyers because of their ability to reflect the absurdity and complexity of today’s technology driven lifestyle. Dealers note that supplies are currently plentiful, but that 'known' examples are being snapped up quickly, with prices beginning to rise. (NE) (NW) (SW)
8. Early Americana/Canadiana - While this category may have dropped by one place this year, many dealers believe it was more of a sideways move towards darker and more ornate Victorian accent pieces by some buyers, rather than a complete shift away from the lighter and more rustic pine examples of Americana. Despite this move, dealers reported that sales continued to grow over the past twelve months, but feel that Victorian items may have chipped into the numbers slightly. While buyers still seem reticent to deck out entire homes in the knotty-pine look, accent pieces to blend with modern decor, and the odd full-fledged harvest table or flat-to-the-wall are becoming more common purchases. Other favourites include; coffee tables, blanket boxes, wash-stands, and smaller apartment-friendly chests-of-drawers. (NE) (SW) (NW)
9. Ornate Lighting - Holding onto its spot from last year, lighting remained a strong category overall, with ornate chandeliers from the early 20th century continuing to be sought after by those seeking to merge Victorian aesthetics with modern minimalist interiors. Mid-century examples also remained popular with those living in similarly decorated spaces, while Art Nouveau lighting gained in almost all categories across the board. Dealers noted that a clear preference seems to have emerged over the last few years for more traditional and embellished designs, with many quality Victorian examples now commanding top-tier prices. While popularity was localized generally to the Northeast last year, dealers are now indicating interest from almost all main geographic regions. (NE) (NW) (SE)
10. Japanese Antiques & Vintage - Also new to the list this year are a variety of Japanese inspired pieces, from netsuke figures, wood block prints, and earthenware vases, to gilt byobu screens and antique tansu cabinets. Dealers are reporting an increasing number of younger buyers looking for not only antique items, but items from Japan’s mid-century vintage phase as well, including lighting and lamps from known designers like Noguchi and Ingo Maurer. Prices are rising, with limited supply options available. (NE) (SW) (NW)
7. Surrealist Paintings - Making its first appearance on the school’s survey, this is a category that’s apparently been building steam with specialised art dealers for a number of years. While surrealist paintings first became popular in the early 1920s, there’s been a bit of a lag when it comes to this art-forms contemporary comeback. However, recently the movement, which depicts the difference between dreams and reality in exceptionally painted photographic precision has suddenly returned to favour with many collectors. Paintings by lesser known mid-twentieth century artists such as Belgium’s Fenand Carette, and American Philip Krevoruck, are now reaching into the thousands of dollars, as dealers say these types of vintage paintings are likely reaching new highs of popularity with younger buyers because of their ability to reflect the absurdity and complexity of today’s technology driven lifestyle. Dealers note that supplies are currently plentiful, but that 'known' examples are being snapped up quickly, with prices beginning to rise. (NE) (NW) (SW)
8. Early Americana/Canadiana - While this category may have dropped by one place this year, many dealers believe it was more of a sideways move towards darker and more ornate Victorian accent pieces by some buyers, rather than a complete shift away from the lighter and more rustic pine examples of Americana. Despite this move, dealers reported that sales continued to grow over the past twelve months, but feel that Victorian items may have chipped into the numbers slightly. While buyers still seem reticent to deck out entire homes in the knotty-pine look, accent pieces to blend with modern decor, and the odd full-fledged harvest table or flat-to-the-wall are becoming more common purchases. Other favourites include; coffee tables, blanket boxes, wash-stands, and smaller apartment-friendly chests-of-drawers. (NE) (SW) (NW)
9. Ornate Lighting - Holding onto its spot from last year, lighting remained a strong category overall, with ornate chandeliers from the early 20th century continuing to be sought after by those seeking to merge Victorian aesthetics with modern minimalist interiors. Mid-century examples also remained popular with those living in similarly decorated spaces, while Art Nouveau lighting gained in almost all categories across the board. Dealers noted that a clear preference seems to have emerged over the last few years for more traditional and embellished designs, with many quality Victorian examples now commanding top-tier prices. While popularity was localized generally to the Northeast last year, dealers are now indicating interest from almost all main geographic regions. (NE) (NW) (SE)
10. Japanese Antiques & Vintage - Also new to the list this year are a variety of Japanese inspired pieces, from netsuke figures, wood block prints, and earthenware vases, to gilt byobu screens and antique tansu cabinets. Dealers are reporting an increasing number of younger buyers looking for not only antique items, but items from Japan’s mid-century vintage phase as well, including lighting and lamps from known designers like Noguchi and Ingo Maurer. Prices are rising, with limited supply options available. (NE) (SW) (NW)
Art Nouveau Dragonfly Side Table
Antique & Vintage Business Proprietors - Age Grouping: 40 - 60
1. Art Nouveau - Rising seven spots from last year, Art Nouveau has surged in popularity, becoming one of the hottest antique categories in this year’s poll. While distinctly its own style, Art Nouveau’s emphasis on symbolic forms and flowing lines foreshadows elements found in Art Deco and Mid-Century Modern. This connection, according to many dealers, creates a bridge for contemporary buyers who appreciate the clean lines and artistic expression of modernism but seek the unique character of antiques. Art Nouveau’s organic motifs and handcrafted details offer a softer counterpoint to the more geometric and industrial aesthetics of its successors, yet its departure from strict historical replication aligns with the modernist pursuit of innovation. Items such as dragonfly side-tables, glass-fronted Galle-style marquetry cabinets, and upholstered oak armchairs, along with lighting choices and objet d’arts are all in high demand. Secondary inventory is available, but dealers note that original ‘source’ inventory from garage and estate sales has become much harder to find, resulting in escalating prices. (NE) (NW) (SE) (SW)
2. Automobilia & Petroliana - Through thick-and-thin, this category has proved to be one of the stalwarts for dealers and collectors banking on a nice return-on-investment. Despite recessions, pandemics, and stock market crashes, this collectable niche has weathered virtually every storm of the past decade with prices that continue to rise. Specialist dealers, particularly those focusing on pumps, signage and tinware, have experienced significant growth in recent years, and there appears to be no end in sight. Affluent male collectors continue to drive the market, showing a strong appetite for virtually all items related to the genre. Dealers report consistent year-over-year price increases for high-quality pieces, with even 'common' examples appreciating in value. Securing top-tier inventory remains challenging, likely exacerbated by the increased public awareness generated by television shows like Top Gear, American Pickers, Wheeler Dealers and a host of other "gear-head" related programming on social media platforms. Competition for prime pieces - including oil cans, emblems, gas pumps, maps, and signage - is intense, often forcing dealers to rely on pickers and secondary sources to maintain a steady flow of inventory. (NE) (NW) (SE) (SW)
3. Folk Art - It was only last year that Folk Art finally broke onto the school’s charts, with “senior” dealers having noted a slow-burn effect of increasing demand over the past few surveys. However, this year dealers from all age categories say they witnessed a significant leap in not only interest associated with Folk Art, but sales as well. Many dealers attributed this artisanal revival to today’s younger buyers who are looking for unique and handcrafted items that can be effortlessly integrated into their contemporary settings, along with the fact that Folk Art also tends to encompass a broad aesthetic spectrum, frequently embodying the history and traditions of its creators, making it a desirable option for those wanting to add a ‘regional’ flavour to their home decor. Favourite items included; paintings, weather vanes, whittled carvings, painted furniture, and other articles made under the moniker of artisanal craftsmanship. Top quality examples can be found everywhere, but are especially prevalent in the Northeast. Prices are rising for the first time in a long time. (NE) (NW) (SE)
4. Art Deco - Among many of last year’s Art Deco dealers, there was a growing sense that the AD style had somehow become inextricably linked to Mid-Century Modern, with its popularity waxing and waning in tandem with MCM's perceived market strength. Some even suggested that both styles were simply facets of the same postmodern resurgence, implying that a decline in one would inevitably affect the other. However, twelve months later, many survey respondents said they no longer believed this to be the case, as their sales numbers for MCM had dropped considerably, while their Art Deco numbers had risen. For the most part, AD dealers have continued to report robust sales figures across the board, albeit with some new favourites appearing, as traditional furniture and case-pieces overtook smalls such as lamps, clocks, and jewellery in the overall popularity contest. Inventory availability remains inconsistent, with some dealers reporting ample supplies and others as hit-or-miss. (NE) (NW) (SE) (SW)
5. Mid-Century Modern (MCM) - While MCM’s reign as the long-standing top-dog of the decorative arts resale movement may have finally come to a close, it’s certainly not a death knell for this collectable category by any means, as dealers continue to post solid gains, despite the fact that its market share is slowly being chipped away by other postmodern influences. For dealers in the heartland, sales continue to be brisk with little to no interruption in popularity. However, for those on both the left and right coasts, the writing has been on the wall for some time now, and numbers are down. For those dealing almost exclusively in high-end inventory, the news is a little better, with pieces by known designers (think Eames, Aalto and Breuer), continuing to fetch near record prices. For everyone else, most dealers say it comes down to buying at the right price and lowering one’s expectations when it comes to selling. Standard fare from desks and tables to bureaus and cabinets are still popular choices, but are reportedly taking longer to sell now. Original source inventory is almost non-existent, with resellers often being the only option. (NE) (NW) (SW) (SE)
1. Art Nouveau - Rising seven spots from last year, Art Nouveau has surged in popularity, becoming one of the hottest antique categories in this year’s poll. While distinctly its own style, Art Nouveau’s emphasis on symbolic forms and flowing lines foreshadows elements found in Art Deco and Mid-Century Modern. This connection, according to many dealers, creates a bridge for contemporary buyers who appreciate the clean lines and artistic expression of modernism but seek the unique character of antiques. Art Nouveau’s organic motifs and handcrafted details offer a softer counterpoint to the more geometric and industrial aesthetics of its successors, yet its departure from strict historical replication aligns with the modernist pursuit of innovation. Items such as dragonfly side-tables, glass-fronted Galle-style marquetry cabinets, and upholstered oak armchairs, along with lighting choices and objet d’arts are all in high demand. Secondary inventory is available, but dealers note that original ‘source’ inventory from garage and estate sales has become much harder to find, resulting in escalating prices. (NE) (NW) (SE) (SW)
2. Automobilia & Petroliana - Through thick-and-thin, this category has proved to be one of the stalwarts for dealers and collectors banking on a nice return-on-investment. Despite recessions, pandemics, and stock market crashes, this collectable niche has weathered virtually every storm of the past decade with prices that continue to rise. Specialist dealers, particularly those focusing on pumps, signage and tinware, have experienced significant growth in recent years, and there appears to be no end in sight. Affluent male collectors continue to drive the market, showing a strong appetite for virtually all items related to the genre. Dealers report consistent year-over-year price increases for high-quality pieces, with even 'common' examples appreciating in value. Securing top-tier inventory remains challenging, likely exacerbated by the increased public awareness generated by television shows like Top Gear, American Pickers, Wheeler Dealers and a host of other "gear-head" related programming on social media platforms. Competition for prime pieces - including oil cans, emblems, gas pumps, maps, and signage - is intense, often forcing dealers to rely on pickers and secondary sources to maintain a steady flow of inventory. (NE) (NW) (SE) (SW)
3. Folk Art - It was only last year that Folk Art finally broke onto the school’s charts, with “senior” dealers having noted a slow-burn effect of increasing demand over the past few surveys. However, this year dealers from all age categories say they witnessed a significant leap in not only interest associated with Folk Art, but sales as well. Many dealers attributed this artisanal revival to today’s younger buyers who are looking for unique and handcrafted items that can be effortlessly integrated into their contemporary settings, along with the fact that Folk Art also tends to encompass a broad aesthetic spectrum, frequently embodying the history and traditions of its creators, making it a desirable option for those wanting to add a ‘regional’ flavour to their home decor. Favourite items included; paintings, weather vanes, whittled carvings, painted furniture, and other articles made under the moniker of artisanal craftsmanship. Top quality examples can be found everywhere, but are especially prevalent in the Northeast. Prices are rising for the first time in a long time. (NE) (NW) (SE)
4. Art Deco - Among many of last year’s Art Deco dealers, there was a growing sense that the AD style had somehow become inextricably linked to Mid-Century Modern, with its popularity waxing and waning in tandem with MCM's perceived market strength. Some even suggested that both styles were simply facets of the same postmodern resurgence, implying that a decline in one would inevitably affect the other. However, twelve months later, many survey respondents said they no longer believed this to be the case, as their sales numbers for MCM had dropped considerably, while their Art Deco numbers had risen. For the most part, AD dealers have continued to report robust sales figures across the board, albeit with some new favourites appearing, as traditional furniture and case-pieces overtook smalls such as lamps, clocks, and jewellery in the overall popularity contest. Inventory availability remains inconsistent, with some dealers reporting ample supplies and others as hit-or-miss. (NE) (NW) (SE) (SW)
5. Mid-Century Modern (MCM) - While MCM’s reign as the long-standing top-dog of the decorative arts resale movement may have finally come to a close, it’s certainly not a death knell for this collectable category by any means, as dealers continue to post solid gains, despite the fact that its market share is slowly being chipped away by other postmodern influences. For dealers in the heartland, sales continue to be brisk with little to no interruption in popularity. However, for those on both the left and right coasts, the writing has been on the wall for some time now, and numbers are down. For those dealing almost exclusively in high-end inventory, the news is a little better, with pieces by known designers (think Eames, Aalto and Breuer), continuing to fetch near record prices. For everyone else, most dealers say it comes down to buying at the right price and lowering one’s expectations when it comes to selling. Standard fare from desks and tables to bureaus and cabinets are still popular choices, but are reportedly taking longer to sell now. Original source inventory is almost non-existent, with resellers often being the only option. (NE) (NW) (SW) (SE)
Victorian Wicker Makes Its Debut
6. Victorian; Early, Mid & Late - As noted previously, the Victorian Era has been making somewhat of a grand return recently, becoming a sought-after collectable category once again for a wide variety of antique and vintage enthusiasts. Propelled at first by cash-strapped Gen Z’s looking for dorm-room pricing on decor, the Era has since risen back up the decorative arts charts to within shooting range of its former glory. Dealers say they attribute this resurgence to several factors, including sustainability, with environmentally conscious consumers opting for pre-owned pieces over newly manufactured items, as well as a more affordable entry point compared to contemporary high-end furniture prices, and a renewed interest in ornate design details and historical significance. Upholstered side chairs, anything wicker, marble-topped occasional tables, desk accessories, small shell-encrusted boxes and clocks are just a few examples of items that are reported as selling well. As would be expected, supply is extremely plentiful in almost all regions. (NE) (NW) (SW) (SE)
7. Wicker (Primarily Victorian) - An unexpected, though not surprising addition to this years poll, wicker furniture has been making a comeback for several years now according to some east coast dealers. Wicker, particularly the ornate Victorian variety with its abundant swirls and embellishments, has managed to become a go-to accent piece for homes sporting stylish interiors. Brands such as American Heywood Wakefield, and the French Perret and Vibert, despite being over a century old, are known for their wicker pieces possessing a strikingly modern aesthetic, which many dealers believe is partially responsible for its resurgence and popularity with contemporary buyers. Although common variety wicker is readily available in most regions, condition is key, as repairs are difficult. Prices are currently stable, but expected to rise. (NE) (NW) (SW) (SE)
8. Quilts - Also new to the list this year are antique quilts, which have been tracking upward for some time now, say dealers, and have finally begun to go mainstream with the buying public once again after being depicted in the media as colourful wall hangings and area rugs for modern homes. The geometric patterns and quality seen on Amish and Mennonite quilts from Pennsylvania, Ohio, and Indiana are increasingly sought after, according to dealers, who say this type of combination works well when it comes to blending in with more contemporary surroundings. Prices are beginning to climb, though first source inventory should still be readily available. (NE) (NW) (SE)
9. Costume Jewellery - The public's enduring fascination with costume jewellery shows no signs of waning. Maintaining its strong market presence, this collecting category remains popular across diverse age groups of collectors and buyers, holding steady with a top-ten survey ranking for almost five years. Major auction houses continue to feature significant sales, and designer names like Haskell, Trifari, Bogoff, and Barcley remain highly sought after by both dealers and collectors. Online vintage stores and antique shops consistently report increasing difficulty in sourcing adequate inventory, as knowledgeable sellers at garage and estate sales are acquiring much of the available stock for online resale. Pieces from renowned designers such as Hagler, Stanley, Josef Morton, DeMario, and Catamore have seen prices surge beyond the reach of many buyers, with dealers anticipating further price increases as demand intensifies and available stock dwindles. (NE) (NW) (SW) (SE)
10. Toys & Board Games - Whether it's nostalgia, experience, or simply good fortune, some dealers seem to possess an uncanny ability to source desirable vintage toys and board games. Collectors have been eagerly acquiring these items this year, driving up prices for many childhood favourites. Vintage board games, particularly classics like Risk, The Game Of Life, Backgammon, Monopoly, and virtually anything from Parker Brothers have been especially popular. Traditional toys, such as wind-ups, tin trains, die-cast cap guns and cars are also performing well, with some dealers even noting significant valuation increases for less than pristine examples. Action figures like vintage G.I. Joe and franchise-related toys from films like Star Wars, including figures of Han Solo, Boba Fett, and various droids are also fetching top prices. Acquiring inventory directly from garage or estate sales remains the most effective strategy for sourcing these sought-after collectables. (NE) (NW) (SW) (SE)
7. Wicker (Primarily Victorian) - An unexpected, though not surprising addition to this years poll, wicker furniture has been making a comeback for several years now according to some east coast dealers. Wicker, particularly the ornate Victorian variety with its abundant swirls and embellishments, has managed to become a go-to accent piece for homes sporting stylish interiors. Brands such as American Heywood Wakefield, and the French Perret and Vibert, despite being over a century old, are known for their wicker pieces possessing a strikingly modern aesthetic, which many dealers believe is partially responsible for its resurgence and popularity with contemporary buyers. Although common variety wicker is readily available in most regions, condition is key, as repairs are difficult. Prices are currently stable, but expected to rise. (NE) (NW) (SW) (SE)
8. Quilts - Also new to the list this year are antique quilts, which have been tracking upward for some time now, say dealers, and have finally begun to go mainstream with the buying public once again after being depicted in the media as colourful wall hangings and area rugs for modern homes. The geometric patterns and quality seen on Amish and Mennonite quilts from Pennsylvania, Ohio, and Indiana are increasingly sought after, according to dealers, who say this type of combination works well when it comes to blending in with more contemporary surroundings. Prices are beginning to climb, though first source inventory should still be readily available. (NE) (NW) (SE)
9. Costume Jewellery - The public's enduring fascination with costume jewellery shows no signs of waning. Maintaining its strong market presence, this collecting category remains popular across diverse age groups of collectors and buyers, holding steady with a top-ten survey ranking for almost five years. Major auction houses continue to feature significant sales, and designer names like Haskell, Trifari, Bogoff, and Barcley remain highly sought after by both dealers and collectors. Online vintage stores and antique shops consistently report increasing difficulty in sourcing adequate inventory, as knowledgeable sellers at garage and estate sales are acquiring much of the available stock for online resale. Pieces from renowned designers such as Hagler, Stanley, Josef Morton, DeMario, and Catamore have seen prices surge beyond the reach of many buyers, with dealers anticipating further price increases as demand intensifies and available stock dwindles. (NE) (NW) (SW) (SE)
10. Toys & Board Games - Whether it's nostalgia, experience, or simply good fortune, some dealers seem to possess an uncanny ability to source desirable vintage toys and board games. Collectors have been eagerly acquiring these items this year, driving up prices for many childhood favourites. Vintage board games, particularly classics like Risk, The Game Of Life, Backgammon, Monopoly, and virtually anything from Parker Brothers have been especially popular. Traditional toys, such as wind-ups, tin trains, die-cast cap guns and cars are also performing well, with some dealers even noting significant valuation increases for less than pristine examples. Action figures like vintage G.I. Joe and franchise-related toys from films like Star Wars, including figures of Han Solo, Boba Fett, and various droids are also fetching top prices. Acquiring inventory directly from garage or estate sales remains the most effective strategy for sourcing these sought-after collectables. (NE) (NW) (SW) (SE)
Art Deco Raises Its Game
Antique & Vintage Business Proprietors - Age Grouping: 60 - 80
1. Art Deco - As mentioned previously, AD’s ability to transcend industry experts prognostications and rise to the collectable forefront has now become somewhat legendary. Unseating Chinese Antiques from the number one spot in this category - a position it's held for the past two years - is indicative of just how well the Art Deco movement has managed to posit itself into the consciousness and hearts of collectors from across the decorative arts spectrum. While many dealers have previously twinned its success to either MCM or other post-modern motifs, this leap from fifth to first place in this category would seem to contradict that sentiment. Senior dealers report that sales of virtually anything “authentically” established as period Art Deco is selling at almost double-margins from just a year or two ago, with first-source quality inventory now becoming scarce. From low-slung lounge chairs, to French Gueridon dining tables, watches, bedside walnut cabinets, and wall mounted chrome-plated sconces, dealers say there really isn’t anything Art Deco that’s isn’t selling well. (NE) (NW) (SW) (SE)
2. Chinese Antiques - Down only one spot from last year's position, Chinese antiques have once again managed to make it to the awards ceremony, securing their place as a long-time top performer. Most dealers involved in this year’s survey indicated that notwithstanding the persistent geopolitical tensions, public fascination with acquiring genuine artefacts from the Orient has remained undiminished for the most part, as valuations continue to increase year-over-year, with global dealers reporting substantial earnings from both retail and auction transactions. Nevertheless, numerous dealers continue to warn buyers and industry professionals about the persistent problem of counterfeits and the complexities of procuring verifiable pieces. For those who managed to navigate the authentication challenge, sales of textiles, common containers such as vases, teapots, dishes, and pitchers, as well as meticulous and freehand brushwork artwork, were prominent successes this season, achieving exceptional prices. Conversely, sales of customary Chinese 'hall furnishings' were described as consistent or somewhat stagnant, but still better than the previous year. Reliable inventory procurement remains problematic and inconsistent due to diplomatic friction and limited commerce. (NE) (NW) (SW) (SE)
3. Folk Art - Also on rise this year from eighth to third, Folk Art looks poised to possibly be one of the break-out categories for 2025, as dealers from virtually all age groups seem to have noticed the trend-shift towards wanting ‘unique’ and ‘handcrafted’ items by many of their customers. Initially considered a comeback story that started in the deep South where items such as mermaid whirligigs, and windmill swans and herons became popular outdoor ornaments for pools, as well as on the grounds of coastal beachfront homes, the trend has since spread to virtually all areas of the country, including indoors. Dealers also noted that many of the pieces, such as quilts, carvings, and whirligigs, when paired with contemporary décor, have quickly become popular with interior designers seeking to soften the occasionally stark ambience of more modern motifs. Original source inventory can still be found, but most often in the South and Northeast. (NE) (SW) (NW) (SE)
4. Victorian - Early, Mid & Late - Dropping a single spot from last year may have you thinking the Victorian resurgence was stalling, but not so according to most senior dealers, who only a couple of years ago were somewhat fearful of the era's staying-power due to its rapid and rather unexpected rise in popularity. However, a full twenty-four months worth of sales later now paints an entirely different picture, with most dealers agreeing that the New-Vic-Movement appears to be here to stay. Although sudden sales spikes from previous years were attractive, most dealers said they generally preferred consistent steady market expansion to optimise returns on existing stock, and to help them build long-term confidence in the trend. Items such as silver flask pendants, cranberry glass, and carriage clocks, along with larger pieces like side-tables, upholstered dining and library chairs, wicker furniture, marble-topped occasional tables, washstands, and diminutive cottage chests of drawers were all highlighted as top-selling items. As expected, availability remains plentiful in nearly all markets. (NE) (NW) (SE)
5. Mid-Century Modern (MCM) - Dropping almost three spots this year tended to reinforce dealers perceptions that MCM was finally on the decline. However, for a number of the businesses surveyed that turned out to be only half-the-story, as many of those working in urban areas of the country's heartland said it wasn't all doom-and-gloom by any stretch of the imagination. While a majority of east and west coast dealers have indicated that their numbers have definitely dropped, the opposite appears to be true in the mid-section of the country where the appeal of MCM continues to be strong. Although dealer prices have flattened recently due to waning coastal interest, obtaining reasonably priced inventory, even from well-known manufacturers such as Nelson, Knoll, Heywood-Wakefield, Dunbar, Widdicomb, and Drexel, can still present challenges, as availability remains somewhat limited, despite the styles' popularity now being in flux. Prices are expected to remain consistent in the near-term with little movement to the up or downside. (MC - Mid Country)
1. Art Deco - As mentioned previously, AD’s ability to transcend industry experts prognostications and rise to the collectable forefront has now become somewhat legendary. Unseating Chinese Antiques from the number one spot in this category - a position it's held for the past two years - is indicative of just how well the Art Deco movement has managed to posit itself into the consciousness and hearts of collectors from across the decorative arts spectrum. While many dealers have previously twinned its success to either MCM or other post-modern motifs, this leap from fifth to first place in this category would seem to contradict that sentiment. Senior dealers report that sales of virtually anything “authentically” established as period Art Deco is selling at almost double-margins from just a year or two ago, with first-source quality inventory now becoming scarce. From low-slung lounge chairs, to French Gueridon dining tables, watches, bedside walnut cabinets, and wall mounted chrome-plated sconces, dealers say there really isn’t anything Art Deco that’s isn’t selling well. (NE) (NW) (SW) (SE)
2. Chinese Antiques - Down only one spot from last year's position, Chinese antiques have once again managed to make it to the awards ceremony, securing their place as a long-time top performer. Most dealers involved in this year’s survey indicated that notwithstanding the persistent geopolitical tensions, public fascination with acquiring genuine artefacts from the Orient has remained undiminished for the most part, as valuations continue to increase year-over-year, with global dealers reporting substantial earnings from both retail and auction transactions. Nevertheless, numerous dealers continue to warn buyers and industry professionals about the persistent problem of counterfeits and the complexities of procuring verifiable pieces. For those who managed to navigate the authentication challenge, sales of textiles, common containers such as vases, teapots, dishes, and pitchers, as well as meticulous and freehand brushwork artwork, were prominent successes this season, achieving exceptional prices. Conversely, sales of customary Chinese 'hall furnishings' were described as consistent or somewhat stagnant, but still better than the previous year. Reliable inventory procurement remains problematic and inconsistent due to diplomatic friction and limited commerce. (NE) (NW) (SW) (SE)
3. Folk Art - Also on rise this year from eighth to third, Folk Art looks poised to possibly be one of the break-out categories for 2025, as dealers from virtually all age groups seem to have noticed the trend-shift towards wanting ‘unique’ and ‘handcrafted’ items by many of their customers. Initially considered a comeback story that started in the deep South where items such as mermaid whirligigs, and windmill swans and herons became popular outdoor ornaments for pools, as well as on the grounds of coastal beachfront homes, the trend has since spread to virtually all areas of the country, including indoors. Dealers also noted that many of the pieces, such as quilts, carvings, and whirligigs, when paired with contemporary décor, have quickly become popular with interior designers seeking to soften the occasionally stark ambience of more modern motifs. Original source inventory can still be found, but most often in the South and Northeast. (NE) (SW) (NW) (SE)
4. Victorian - Early, Mid & Late - Dropping a single spot from last year may have you thinking the Victorian resurgence was stalling, but not so according to most senior dealers, who only a couple of years ago were somewhat fearful of the era's staying-power due to its rapid and rather unexpected rise in popularity. However, a full twenty-four months worth of sales later now paints an entirely different picture, with most dealers agreeing that the New-Vic-Movement appears to be here to stay. Although sudden sales spikes from previous years were attractive, most dealers said they generally preferred consistent steady market expansion to optimise returns on existing stock, and to help them build long-term confidence in the trend. Items such as silver flask pendants, cranberry glass, and carriage clocks, along with larger pieces like side-tables, upholstered dining and library chairs, wicker furniture, marble-topped occasional tables, washstands, and diminutive cottage chests of drawers were all highlighted as top-selling items. As expected, availability remains plentiful in nearly all markets. (NE) (NW) (SE)
5. Mid-Century Modern (MCM) - Dropping almost three spots this year tended to reinforce dealers perceptions that MCM was finally on the decline. However, for a number of the businesses surveyed that turned out to be only half-the-story, as many of those working in urban areas of the country's heartland said it wasn't all doom-and-gloom by any stretch of the imagination. While a majority of east and west coast dealers have indicated that their numbers have definitely dropped, the opposite appears to be true in the mid-section of the country where the appeal of MCM continues to be strong. Although dealer prices have flattened recently due to waning coastal interest, obtaining reasonably priced inventory, even from well-known manufacturers such as Nelson, Knoll, Heywood-Wakefield, Dunbar, Widdicomb, and Drexel, can still present challenges, as availability remains somewhat limited, despite the styles' popularity now being in flux. Prices are expected to remain consistent in the near-term with little movement to the up or downside. (MC - Mid Country)
Vintage TWA Luggage Label
6. Georgian (Style) Furniture - For many dealers, Georgian furniture can often feel the Carney-in-the-coal-mine for the entire antique industry. If it’s up, then it’s likely to mean the same for all ‘brown furniture,’ and if it’s down, then the opposite is likely to be true. So, it’s with baited breath that many look to this particular notch on the survey chart to see where things have gone in the past twelve months. For those who’ve been waiting, the news is pretty good, with at least 75% of dealers reporting better than expected earnings related to this category. While prices and demand haven’t surged, they have been steadily climbing, with a number of dealers going out on a limb saying they’d be willing to purchase more inventory again, to show some market-faith moving forward. The visual impact of opulent interiors and furnishings featured in popular streaming shows like Netflix's ‘Bridgerton’ and ‘The Crown’ may be a contributing factor in helping people to see the beauty of these pieces, but it may also simply be the cyclical nature of trends returning to a more traditional motif. Either way, the arrows are currently pointing up, confidence is rising, and prices are beginning to escalate. Supply is plentiful and priced well below historical market highs. (NE) (NW) (SE)
7. Antique & Vintage Watches - Specialized dealers within this category have indicated that valuations for premium classic wristwatches have continued their upward trajectory for the past four years with no signs of abatement. The most recent example being a spike in value for vintage Rolex and Omega watches, that many dealers are attributing to the perceived "old world craftsmanship and prestige” associated with these brands, making them highly sought-after by collectors. This trend is further amplified by celebrity endorsements, with stars like Tyler, The Creator, and Pharrell Williams showcasing their vintage pieces, turning ownership into an aspirational pursuit. Dealers say these celebrity watch preferences are influencing a wider audience, causing a ripple effect that is in turn driving up prices. Original source inventory is still available, but counterfeit and composite watches are common. (NE) (NW) (SE) (SW)
8. Windsor Chairs - Perhaps it’s another sign from the "beyond” that a more classical style of decorating is finally returning to the mainstream, or possibly it’s just a blip on this year’s survey chart, but either way, enough respondents added this to their category list that it ended up making our poll results for the first time ever. Again, there’s a feeling by dealers that these types of antiques may actually be bridging the gap between old and modern, as we move towards a less contemporary design structure for decor. Wood tone or painted means there’s lots of choice when it comes to blending these chairs into a present-day setting. Pricing runs the gamut, as does supply, with reproductions to be found virtually everywhere. (NE) (NW) (SE)
9. Ephemera - Whether driven by the global shift towards digital media or a desire for tangible, physical artefacts, the demand for paper collectables has consistently increased over the past several years. Numerous print and paper dealers report substantial price escalations for items like travel brochures, posters, maps, ticket stubs, and even menus from renowned cruise lines and airlines such as TWA and Cunard. Movie and music posters from the 1960s, 70s, and 80s, particularly those featuring iconic figures (such as Robert Redford and Jerry Garcia), have also experienced growing collector interest. Vintage board games like Parker Brothers' "Sorry!" and Milton Bradley's "Forest Friends" from the 1950s have similarly seen significant valuation increases. Supply remains abundant in all categories. (NE) (NW) (SE)
10. Victorian Paintings - Riding high on the successful move upward of all things Victorian this year - from furniture to wicker - it might seem a tad out of place if we didn’t include the category that may have started the entire movement; Victorian paintings. More than three years ago senior dealers began noticing a nascent revival in interest related to these paintings, as buyers began scooping up quality examples for pennies on the dollar. Since that time, dealers say that sales of Victorian oils and watercolours have steadily climbed back up the profitability scale, with sporting scenes, portraits, and landscapes now commanding substantial sums for quality examples. Prices continue to rise steadily in all categories, with ample stock available for both mid-level and top-tier artists. (NE) (NW) (SE)
- Published By Asheford Staff/Researchers-REF:AV-572H
7. Antique & Vintage Watches - Specialized dealers within this category have indicated that valuations for premium classic wristwatches have continued their upward trajectory for the past four years with no signs of abatement. The most recent example being a spike in value for vintage Rolex and Omega watches, that many dealers are attributing to the perceived "old world craftsmanship and prestige” associated with these brands, making them highly sought-after by collectors. This trend is further amplified by celebrity endorsements, with stars like Tyler, The Creator, and Pharrell Williams showcasing their vintage pieces, turning ownership into an aspirational pursuit. Dealers say these celebrity watch preferences are influencing a wider audience, causing a ripple effect that is in turn driving up prices. Original source inventory is still available, but counterfeit and composite watches are common. (NE) (NW) (SE) (SW)
8. Windsor Chairs - Perhaps it’s another sign from the "beyond” that a more classical style of decorating is finally returning to the mainstream, or possibly it’s just a blip on this year’s survey chart, but either way, enough respondents added this to their category list that it ended up making our poll results for the first time ever. Again, there’s a feeling by dealers that these types of antiques may actually be bridging the gap between old and modern, as we move towards a less contemporary design structure for decor. Wood tone or painted means there’s lots of choice when it comes to blending these chairs into a present-day setting. Pricing runs the gamut, as does supply, with reproductions to be found virtually everywhere. (NE) (NW) (SE)
9. Ephemera - Whether driven by the global shift towards digital media or a desire for tangible, physical artefacts, the demand for paper collectables has consistently increased over the past several years. Numerous print and paper dealers report substantial price escalations for items like travel brochures, posters, maps, ticket stubs, and even menus from renowned cruise lines and airlines such as TWA and Cunard. Movie and music posters from the 1960s, 70s, and 80s, particularly those featuring iconic figures (such as Robert Redford and Jerry Garcia), have also experienced growing collector interest. Vintage board games like Parker Brothers' "Sorry!" and Milton Bradley's "Forest Friends" from the 1950s have similarly seen significant valuation increases. Supply remains abundant in all categories. (NE) (NW) (SE)
10. Victorian Paintings - Riding high on the successful move upward of all things Victorian this year - from furniture to wicker - it might seem a tad out of place if we didn’t include the category that may have started the entire movement; Victorian paintings. More than three years ago senior dealers began noticing a nascent revival in interest related to these paintings, as buyers began scooping up quality examples for pennies on the dollar. Since that time, dealers say that sales of Victorian oils and watercolours have steadily climbed back up the profitability scale, with sporting scenes, portraits, and landscapes now commanding substantial sums for quality examples. Prices continue to rise steadily in all categories, with ample stock available for both mid-level and top-tier artists. (NE) (NW) (SE)
- Published By Asheford Staff/Researchers-REF:AV-572H
** Disclaimer: This survey was conducted for general information purposes only and relied upon a sampling of verbal and written responses for its construction. The data was compiled from "provided" information, and thus, should be treated accordingly in regard as to accuracy and correctness.
*Asheford News Ticker Service - January 2025
*Asheford News Ticker Service - January 2025
NOTE: For readers seeking more information about the Asheford Institute Of Antiques distance-learning program on professional-level appraising, the study of antiques, collectibles, vintage and mid-century modern items, please click here to visit the school's Home Page.
Should you have additional questions about the Asheford program, you can also write to the school at: info@asheford.com or call the Registrar's Office toll-free at: 1-877-444-4508.
Should you have additional questions about the Asheford program, you can also write to the school at: info@asheford.com or call the Registrar's Office toll-free at: 1-877-444-4508.
