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Millennials Top Antique & Vintage Summer Picks For 2023

7/12/2023

 
M-Gen Reveals Hottest Must-Have Summer Buys
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PictureMillennials Get Their Say
New York - It's no secret that over the past decade the antique and vintage industry has experienced a resurgence in popularity, with millennials being a significant factor in driving this trend. While some may argue that younger generations are more interested in digital experiences than actual possessions, numerous studies and sales reports from those in the decorative arts world would seem to contradict this assessment, suggesting instead, that millennials have now become the industry's single biggest purchaser of antique and vintage goods, and are well on their way to becoming the largest attending demographic group at many of today's antique and vintage fairs in both North America and Europe.

With that information in-hand, we decided to reach out to a number of top millennial dealers for some insight on expected antique and vintage trends that might turn hot at sales-booths and display-tables across the nation this summer. 

PictureArt Deco
Jennifer Harper - Dealer, Curator and Online Sales Platforms
"As a millennial, I've always had a deep appreciation for authenticity and a yearning for nostalgia. Growing up in a digital age, where everything was mass-produced and easily accessible, I tended to crave unique and meaningful experiences. Over time, I began to find that antique and vintage items offered a connection to the past, embodying a sense of history and craftsmanship that I found resonated with my generation as we got a little bit older. These past few years, I've noticed that more and more buyers are my age, and they're not just interested in MCM (Mid-Century Modern), but other collectible areas as well"

Harper's choice for this summer's top picks are Art Deco and Costume jewelry.

"The glamour and sophistication of art deco jewelry remains highly sought after," says Harper. "Search out bold geometric designs and the use of precious stones that evoke the opulence of the 1920s and 1930s. Be on the lookout for necklaces, bracelets, and rings featuring stones set in platinum, gold or silver." While Harper acknowledges that not every millennial can afford such pieces, she thinks Costume jewelry can be an attractive alternative for younger buyers. "It's selling hot right now," she says, "especially at shows and fairs."  

PictureVintage Cameras
Larry Cousins - Etsy, TIAS and Brick & Mortar Dealer
"Even though I grew up in a throwaway culture, concerns about environmental sustainability and ethical production practices were always issues I was interested in, which is probably why I gravitated towards the antiques and vintage business. As someone who is conscious of the impact of my consumption on the planet, opting for a decorative arts business simply aligned with my values of reusing, recycling, and reducing waste. By embracing many of these timeless pieces and putting them back into the marketplace, I think it contributes to a more sustainable and circular economy.​"

Cousin's top picks for summer buys are vintage vinyl records and cameras.

"Vinyl records have experienced a resurgence in recent years," says Cousins, "from classic rock to jazz and blues, original pressings and limited editions from iconic artists like The Beatles, Pink Floyd, and Miles Davis are commanding high prices among enthusiasts." Cousins says that millennials also seem to appreciate the charm and craftsmanship of vintage cameras. Classic models from brands like Leica, Nikon, and Hasselblad are highly coveted. Cousins recommends seeking out cameras with iconic designs, quality lenses, and working mechanisms, as these types of cameras offer both functional and aesthetic value to collectors.

PictureVictorian Oils
Donna Perkins - Dealer Cooperative Manager, Online Sales Platforms and Antique Shows
​"Part of what initially motivated me to get into the decorative arts business was the sense of personal expression. I think as a group, millennials value self-expression and individuality, seeking to differentiate themselves from mass consumerism. Antique and vintage items provide a way for us to express our unique style and personality. Whether it's through clothing, furniture, or accessories, these items allow us to curate our spaces and wardrobes with one-of-a-kind pieces that stand out from mainstream trends."

Prekin's top picks for summer buys are textiles and Victorian oil paintings 

"Vintage textiles, such as quilts, tapestries, and embroidered fabrics, offer a glimpse into the craftsmanship and artistry of past eras," says Perkins, "and have been a hot seller recently." According to Perkins, buyers should be looking for textiles made from luxurious materials like silk or velvet, featuring intricate patterns or representing some form of historical significance. Additionally, Perkins says that while MCM furniture décor may still be popular among many of her cotemporaries, she notes that tastes in wall-art are beginning to change. "Many of our co-operative dealers are selling out of Victorian oils faster than they can replace them," she says, "even portraits and ornately framed examples are moving well." Perkins says that while you typically don't think of Victorian 'anything' as being in the wheelhouse of her generations interests, she's noticed that things are definitely beginning to move in a different direction, as older millennials like herself are reaching further and further back into the past for more interesting and unique pieces. "I think it's a bit of a desire to mix and match some 'contemporary' antique stylings like Art Deco, with slightly older pieces that are perhaps a bit more formal in nature," she says.

Picture
PictureAntique & Vintage Globes
David Halston - Dealer, Picker, Estate Sales Agent and Online Sales Platforms
"I grew up hearing wonderful tales from my Grandfather about his past, and I think it was that great storytelling that probably piqued my interest in the decorative arts world. I've always found that antique and vintage items tend to carry stories and evoke a sense of nostalgia that often sparks conversation and connection. As a millennial, I'm drawn to the narratives behind these objects, it's something I can appreciate - especially the historical context and the human stories they represent. Sharing these stories with friends and family becomes a way to forge connections and foster a sense of community."

​Halston's top pick for summer buys are antique maps and globes.

Halston believes that old maps and globes from bygone eras can not only be a captivating addition to someone's collection, but they also tend to be great conversation starters about the past. "Look for antique maps that showcase historical regions, discoveries, or cartographic advancements," he says. "Globes that reflect the geopolitical landscape of the past can be particularly intriguing. These pieces serve as windows into how the world was once perceived." Halston says that while maps and old globes were at one time relatively easy to find, it's become increasingly harder to source decently priced inventory. "Younger folks are into it now," he says, "which has obviously driven up prices." For the best deals, Halston says he frequents garage sales in predominately senior neighborhoods, and then resells online. "Most of my buyers are probably in their early to mid-thirties," says Halston, "but they seem to be interested in almost all eras and genres related to map collecting and globes." 

PictureClassic Movie Posters
Suzanne Olsen - Online Sales Platforms, Antique Shows & Fairs
"Part of my introduction into the antique and vintage world came about as a result of my desire for experiences rather than mere transactions. Antique and vintage stores provide an immersive and nostalgic shopping experience that appeals to many from my generation. For millennials, exploring these unique spaces, browsing through curated collections, and interacting with knowledgeable sellers seems to add an extra layer of enjoyment and engagement to the buying process."

Olsen's top picks for summer buys are old movie posters and textured ceramics.

"Our generation loves streaming - whether it's a new series or old films - we're all about the experience," says Olsen. Which is why she thinks millennial film buffs and collectors often seek out classic movie posters as both nostalgic décor and as a valuable investment. Original posters from iconic movies like Casablanca, Gone with the Wind, or Star Wars are all highly sought after. Olsen says to make sure to look for posters in good condition and with desirable artwork or promotional designs. On the more practical side, Olsen says she's also seen a marked uptick in intertest recently related to textured ceramics. "Look for handmade ceramic vases and sculptures with attractive glazes and colors. The natural material and unique shapes and textures can add a warm and personal accent to tables, cabinets, counters, and shelves."

As millennials continue to drive interest in the antique and vintage industry through their desire for unique, authentic, and sustainable products, there's probably never been a better time (nor reason) for keeping tabs on this socially active generation than now. With their emphasis on individuality, environmentalism, and quality, these younger consumers are not only contributing to the rising popularity within today's antique and vintage marketplace, but will also likely have a say in shaping its direction for years to come.

- AIA Staff Writer's
​

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